consumption overtook Web content to television and other mainstream media for the first time in those areas. Visit Network social, more fulfilling activity. The digital consumer survey was conducted among nearly 50,000 users, 16 to 60 years of age in 46 countries.
Television is still the preferred medium in Latin America, Asia, Middle East and Africa, while India remains the classic newspaper the most widely used paper, ahead of television, radio and the internet.
Of the consumers surveyed, 61% said they accessed the Internet daily, 54% consume television daily, 36% listen to radio, and 32% read newspapers daily. According
Jordi Ferrer, head of Digital Life study presented in Madrid, the explanation for the preference of the Internet in more developed countries, is that "digital media needs answers more than anything else."
The report discusses the activities and interests of consumers online and reveals that more time is devoted to social networks -4.6 hours a week-to email, -4.4 hours, and pages web, with 3.9 hours per week or news reading, 2.7 hours.
regard to social networks, the study shows that the mean of friends per user is 120, although in Latin America reaches 200, with Brazilians the most attached to their own friends, with 231.
For commercial products, the study concludes that social networks are an average of four brands including friends, and their presence is considered intrusive.
Thus, four out of ten Internet refers to the network before you buy, but 74% of them make their purchases in the traditional way. Digital Life
complete digital consumer portrait with six different profiles: the influential, the functional, the seeker of knowledge, networked, and aspiring communicators.
23% is recognized as "influential" those involved and active in social networking, blogging and believe that the internet is an integral part of his life.
Ferrer said that this profile focuses on the countries' Internet newcomers "such as India or the Middle East and North Africa.
Two out of ten claim to be "communicators" active users in social networks; 17% feel they belong to the profile of "seeker of knowledge", that uses the Internet for information and 15% is "aspiring" because you want to have room on the Internet.
Finally, 13% say they are "functional" one surfer who uses the Internet as a useful tool, and a 12% fall in "networked", who believe the Internet helps create and maintain relationships.
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